Toyota Marks 50 Years of Corolla
November marks the 50th anniversary of the Toyota Corolla, one of the most enduring automotive nameplates in history and thanks to 43 million sales and counting, the most popular car of all time. To celebrate this milestone, Toyota has unveiled a limited edition 50th Anniversary edition of the compact car for US customers that gets a unique paint finish, a sharper interior and a host of active safety and creature comfort systems as standard.
Toyota jokes that the touchscreen infotainment system, Bluetooth hands-free smartphone connectivity and USB charging points represent a quantum leap from the AM radio that came in the first Corollas, but nothing could be further from the truth.
As well as build quality and reliability (achieved through keeping design and 1100cc powerplant very, very simple), what helped Japanese car makers in general and Toyota, in particular, stand out from European and US competitors when they took their cars beyond domestic borders was standard equipment.
Everything from AM radios to climate control and power windows found their way into Toyotas as standard, at a time when someone putting a deposit down on a Ford would have to specify the same equipment as options.